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Star Wars is LEGO's most enduring IP partner, and one of the LEGO Group's most popular themes over the past few decades. As we look at trends in viewership among the many Star Wars stories available on Disney+, it's clear that some films and shows capture audience attention, engagement and money than others.
Let's take a look at the most popular Star Wars properties, and speculate about how that may impact the LEGO Group's slate of new sets for 2026, 2027 and beyond.
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